Year marked with product innovations and high-profile marketing initiatives to continue market share dominance.
2015 proved to be another banner year for Rinnai America Corporation. As the number-one selling brand of tankless water heaters in the U.S. and Canada closed out the year, it enjoyed both record unit sales and revenue - marking the second consecutive record-breaking year for the company.
“As we continue to aggressively roll-out new products and innovations, our dealers, installers and consumers have reacted positively and continue to choose Rinnai Tankless Water Heaters and Heating Products for their homes and businesses,” said Takashi Sonoda, President at Rinnai America Corporation.
In terms of product development this year, Rinnai America Corporation expanded its Ultra Series condensing line with mid- and lower-range maximum BTU units. Shortly after, the company introduced the C199 commercial model, a condensing tankless water heater with a heat exchanger designed specifically for the demands of business, and later introduced its Demand Duo™, a commercial hybrid water heating system that combines Rinnai’s 199-BTU, Energy Star-certified C199 condensing commercial tankless water heaters with a durable 119-gallon tank.
Additionally, the company began selling Rinnai branded tankless water heaters at Lowe’s stores nationwide, making it the only gas tankless water heater brand sold and installed through the FORTUNE® 50 home improvement company in the U.S.
As part of the company’s high-profile marketing initiatives, it launched a national television advertising campaign that highlights the benefits of tankless water heaters. The campaign represents the only television advertising efforts for any tankless water heater brand. The campaign humorously highlighted the challenges families and homeowners face with tank water heaters while presenting Rinnai Tankless Water Heaters as the solution, including an endless supply of hot water and energy savings.
The company also ramped up its product placement activities in which its tankless water heaters are used on well-known national home improvement television shows, including FYI Network’s “Tiny House Nation” and “Tiny House Mansions,” and in high-profile showhouses produced by This Old House and Sunset Green Home magazines.
In 2015, Rinnai products were recognized by the press and industry groups as “tops” in the industry, including ranking among Professional Builder magazine’s “Top 100 Best New Products” of 2015. Also, Rinnai was again honored for the 4th consecutive year by David Weekley Homes with the builder’s nationally acclaimed “Partners of Choice” Award.
About Rinnai
Rinnai America Corporation, a subsidiary of Rinnai Corporation in Nagoya, Japan, was established in 1974 and is headquartered in Peachtree City, Ga. Rinnai Corporation manufactures gas appliances including tankless water heaters, a wide range of kitchen appliances and heating and air conditioning units. As the technology leader in its industry, Rinnai is the largest gas appliance manufacturer in Japan and is the No. 1 selling brand of tankless gas water heaters in the United States and Canada. Annual corporate revenues, including those of its subsidiaries, are in excess of $2.8 billion. With a global perspective to create 21st century products for the home and business, Rinnai Corporation commits itself to safety and the pursuit of comfortable lifestyles. For more information about Rinnai’s entire product line, visit rinnai.us.
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