VETO Announces New Lifestyle Category

VETO PRO PAC, ® known for creating the premium tool bag category over 20 years ago, is excited to announce the launch of the NORWALK BY VETO product collection, part of our new VETO GO lifestyle category.

NORWALK BY VETO will debut at the AHR Expo in Orlando from February 10-12 at Booth 1581, with the first products to become available for sale in June 2025. (Visit veto-go.com to join the waiting list and receive updates).

Founded in 2002 by Roger Brouard, a 30-year tradesman, VETO has led the market with innovative and functional products, high-quality and rugged construction, and unparalleled attention to detail. Our trade customers have frequently expressed their interest in products for life beyond the field. Consequently, NORWALK BY VETO is designed with the same thoughtfulness as our trade products and incorporates durable materials and features not typically offered by consumer brands.

“Just as we were first to market with a premium tool bag brand, our objective is to be first to market with an industrial consumer brand by sticking to our DNA,” said Meredith Giesting, NORWALK BY VETO’s lead product developer and industry veteran who has created products for Samsonite, ® Igloo, ® and Adidas. ®

“Our customers have been asking for products they can use outside of their work lives that their friends and family would also love,” said Giesting. “Our new VETO GO lifestyle category and NORWALK BY VETO answer this call with uniquely designed ruggedness and highly functional features that our current customers will feel confident using, and new users, outside of the trades, will find differentiated from what’s currently available.”

The company’s growth and product launches reflect our ongoing mission to innovate, elevate customer productivity, and help make people’s lives easier. With this new category, we extend our legacy of authenticity and design excellence. Join us in this next phase of our evolution.